It’s an interesting time to be a reporter in today’s business world. Between the regulatory and administration changes, the rise in shareholder activism, and the spotlight on many other hot topics (from diversity to sustainability), national news outlets like Bloomberg are facing no shortage of ‘newsworthy’ content.

In this episode, Bloomberg News Reporter & Analyst Alicia Ritcey visits Inside America’s Boardrooms to give us a glimpse behind the curtain of today’s newsrooms. Corporate directors are often skeptical of the media, explains Host TK Kerstetter, out of fear that their board’s story will be misconstrued or sensationalized. Ritcey explains how an organization like Bloomberg News decides what stories to cover, how journalists collaborate and gather information, and, ultimately, what motivates them.

A lot of what [classifies as] news is to say: What are the outliers? A lot of companies are subscribing to the same practices. Who’s operating on one end of the spectrum, and who’s operating on the other end of the spectrum? That’s where, in those newsroom meetings, you try to decipher, ‘What’s happening in this broad perspective and how can we get that to our readers?’—while also making it condensed to the point that the reader is still engaged.

Alicia Ritcey, Reporter & Analyst, Bloomberg News

To demonstrate the journalistic process in action, Ritcey describes step by step how Bloomberg approached its coverage of the recent Wells Fargo scandal.

With a duty to cover both ends of the spectrum, Ritcey explains to Kerstetter that she wishes she had better access to high-performing corporate directors, so that the best practices of today’s boards could be covered as thoroughly as the outlying cases of poor performance. This episode offers board members an interesting glimpse into the mind and motivations of today’s business media.