As an executive leader, you'll likely predict upcoming challenges and have experiential insight to guide your district, company or entity to a better future. But what happens when the troubles come not from within the organization, but from external factors? From current events? What happens when you — when almost anyone — couldn’t have predicted them?
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It is difficult to process lessons from a crisis when that crisis is still going on. But enough time has passed and enough has changed since schools and organizations responded to COVID-19 to allow their leaders to consider how key steps taken early can reduce the impact of a crisis.
However, the benefits of building public trust for school boards are immeasurable and can benefit student achievement and the district.
Being proactive in addressing the issues that can lead to reputational risk allows school boards to best protect their districts.
There are endless benefits to boosting community engagement within your school district to build a stronger relationship with the public.